How I Used Writing to Nail My Message and Grow My Business

By Ling Wong, Guest Blogger

I started my blog with the intention to promote the former iteration of my business. It was a marketing technique to drive traffic through the use of SEO.

The blog stayed the same for a few years, until I went through a transformative experience in revamping my business to go in a different direction, giving birth to Business Soulwork.

During the entire process, I used writing to explore what was happening on a deeper level.

Photo of Ling Wong, Guest Blogger

The decision to publish everything on my blog and share it with my followers was a challenge to my own fear of being vulnerable, which turned out to be a big step for me to explore and overcome my insecurity and mindset hurdles.

Publishing my truth also solidified the conviction I have about my message. Every time I write, I get more clarity.

The process of committing to writing and publishing is transformative in and of itself. Steve Pressfield described it well in his book “Turning Pro” by explaining it boils down to the commitment and the gumption we need to stick with it and make something really happen.

This journey also changed the way I approach writing. Before, I would think about what title I “should” come up with for SEO, or what content I “should” generate to sell something.

Now, I have developed a conviction about my message that leads to a level of commitment that fuels the gumption to sit down and write most days.  There are no more “should’s.” There is only my unique perspective.

I help Maverick Entrepreneurs nail their message, claim their superpowers and muster up the guts to monetize their truth so they can fully express their individuality and creativity in a profitable personality-driven business. I believe we can step into our vision, passion and conviction, and build a business around what is true for us, instead of conforming to the "what is supposed to be" and water down our message.

My process is organic and intuitive. I have to write about whatever moves me because if I try to force something out, the passion and energy is not there and the piece will not be successful.

Writing has helped me define my own journey and refine my message. If one is afraid of starting because she doesn't know what her message is, just start somewhere.

I get still and allow ideas to come through. When I sit down to type, I set an intention to stay open, let my fingers “get loose” if guidance comes through and be pleasantly surprised by what ends up on the page.

I have to overcome my own fears to say what I need to say and hit "publish." This will hopefully encourage others to step up and own their conviction, instead of hiding behind fears or "being nice."

Sometimes I write things that are opinionated and controversial. It can be a challenge to stay with the original “drive” behind the piece and to not water it down so I can feel “safe.” I have to work with the fear of rejection, or of being criticized, so my message can be communicated fully, loudly and unapologetically.

Author Bio

Through her unique blend of Business + Marketing coaching with a Mindset + Psychic Twist, Ling Wong helps Maverick Entrepreneurs nail their message, claim their superpowers and muster up the GUTS to monetize their Truth so they can build a purposeful and profitable Personality-Driven business that is a full expression of their creativity and individuality.

Find Ling and download her free “Monetize Your Truth” Mindset + Marketing training bundle.