By Ling Wong, Guest Blogger
I
started my blog with the intention to promote the former iteration of my
business. It was a marketing technique to drive traffic through the use of SEO.
The blog
stayed the same for a few years, until I went through a transformative
experience in revamping my business to go in a different direction, giving
birth to Business Soulwork.
During
the entire process, I used writing to explore what was happening on a deeper
level.
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| Photo of Ling Wong, Guest Blogger |
The
decision to publish everything on my blog and share it with my followers was a
challenge to my own fear of being vulnerable, which turned out to be a big step
for me to explore and overcome my insecurity and mindset hurdles.
Publishing
my truth also solidified the conviction I have about my message. Every time I
write, I get more clarity.
The
process of committing to writing and publishing is transformative in and of
itself. Steve Pressfield described it well in his book “Turning Pro” by
explaining it boils down to the commitment and the gumption we need to stick
with it and make something really happen.
This
journey also changed the way I approach writing. Before, I would think about
what title I “should” come up with for SEO, or what content I “should” generate
to sell something.
Now, I
have developed a conviction about my message that leads to a level of commitment
that fuels the gumption to sit down and write most days. There are no more “should’s.” There is only
my unique perspective.
I help
Maverick Entrepreneurs nail their message, claim their superpowers and muster
up the guts to monetize their truth so they can fully express their
individuality and creativity in a profitable personality-driven business. I
believe we can step into our vision, passion and conviction, and build a
business around what is true for us, instead of conforming to the "what is
supposed to be" and water down our message.
My
process is organic and intuitive. I have to write about whatever moves me
because if I try to force something out, the passion and energy is not there
and the piece will not be successful.
Writing
has helped me define my own journey and refine my message. If one is afraid of
starting because she doesn't know what her message is, just start somewhere.
I get
still and allow ideas to come through. When I sit down to type, I set an
intention to stay open, let my fingers “get loose” if guidance comes through
and be pleasantly surprised by what ends up on the page.
I have
to overcome my own fears to say what I need to say and hit "publish."
This will hopefully encourage others to step up and own their conviction,
instead of hiding behind fears or "being nice."
Sometimes
I write things that are opinionated and controversial. It can be a challenge to
stay with the original “drive” behind the piece and to not water it down so I
can feel “safe.” I have to work with the fear of rejection, or of being
criticized, so my message can be communicated fully, loudly and
unapologetically.
Author Bio
Through
her unique blend of Business + Marketing coaching with a Mindset + Psychic
Twist, Ling Wong helps Maverick Entrepreneurs nail their message, claim their
superpowers and muster up the GUTS to monetize their Truth so they can build a
purposeful and profitable Personality-Driven business that is a full expression
of their creativity and individuality.
